AI control layer for advertising

AI recommendations for your ads — with a human in control

ApprovePilot analyzes campaign performance across Google Ads and Meta Ads, explains what it recommends, and requires human approval before changes can be applied.

Google Ads · Meta Ads · Human approval · Deterministic guardrails

app.approvepilot.com
Campaigns
Google AdsMeta Ads
CampaignProviderSpendClicksConv.Status
Brand — SearchGoogle Ads$1,2403,18096Healthy
Retargeting — FeedMeta Ads$8602,04054Monitoring
Prospecting — VideoMeta Ads$1,5101,72038Review
Non-Brand — SearchGoogle Ads$2,0904,410121Healthy
ApprovePilot Campaigns: monitoring Google Ads and Meta Ads campaigns in one view.
Google Ads Meta AdsHuman approval requiredGuardrails before executionAudit history

How ApprovePilot works

Connect your platforms, review recommendations with evidence, and decide what happens next.

  1. Connect

    Connect your ad platforms

    Connect Google Ads and Meta Ads so ApprovePilot can read campaign performance from one control layer.

  2. Review

    Get recommendations with evidence

    AI analyzes performance and explains what it recommends, why, and what evidence supports the recommendation.

  3. Decide

    You approve what happens next

    Nothing changes automatically. Recommendations pass through deterministic guardrails and require human approval before execution.

See the control layer in action

The same interface your team uses to monitor performance, review AI recommendations, and keep control of what runs.

One view across platforms

Monitor Google Ads and Meta Ads together

Follow campaign performance from Google Ads and Meta Ads without switching dashboards.

app.approvepilot.com
Campaigns
Google AdsMeta Ads
CampaignProviderSpendClicksConv.Status
Brand — SearchGoogle Ads$1,2403,18096Healthy
Retargeting — FeedMeta Ads$8602,04054Monitoring
Prospecting — VideoMeta Ads$1,5101,72038Review
Non-Brand — SearchGoogle Ads$2,0904,410121Healthy
Monitor Google Ads and Meta Ads together

Evidence before action

See why the AI recommends a change

Every recommendation shows its reasoning and the evidence behind it before you decide whether to approve.

app.approvepilot.com
Action Center
Reduce budget on an underperforming ad set
Needs review

Meta Ads · Prospecting — Video

RecommendationLower daily budget while CPA is above target for 7+ days.
EvidenceCPA $39.70Target $28.00Spend $1,510Conv. 38
GuardrailsBudget cap and mutation checks passed · awaiting approval
Nothing changes until you approve
See why the AI recommends a change

Control stays with you

Connected providers and safety state stay visible

See connected providers and whether production changes are enabled — all in one place.

app.approvepilot.com
Settings · Connections
Google AdsConnected
Meta AdsConnected
Production changesDisabled
Connected providers and safety state stay visible

AI should advise your ad operations — not control them.

Human approval

Every recommendation is reviewed by a person before execution.

Deterministic guardrails

Safety rules are enforced outside the language model.

Multi-platform context

Review Google Ads and Meta Ads through one control layer.

Auditable decisions

Keep a record of what was recommended, reviewed, approved, or rejected.

Safety & control

Built so AI cannot silently change your campaigns

  • No automatic campaign changes
  • Human approval required
  • Evidence thresholds before disruptive recommendations
  • Budget and mutation guardrails
  • Audit history for recommendations and decisions
  • Production changes can remain disabled
Control state
Production changesDisabled
Human approvalRequired
GuardrailsEnforced
Audit historyOn

Production changes can remain disabled — recommendations are recorded, not applied.

Use AI without giving up control of your ad account.

Connect your advertising account, review the evidence, and decide what happens next.